Entertainment Weekly did a (what seems to be) a pretty legit ranking of the BEST All-Time Super Bowl Ads. They use a very simple tactic…
#1 Did it make them want to buy stuff?
#2 Did it make them feel stuff?
#3 Did it have any “star” quality?
#4 Did it explain the actual product?
HERE ARE THE TOP 10:
- “Hey Kid Catch” – Coca Cola (1980)
- “1984” – Apple (1984)
- “Hare Jordan” – Nike (1993)
- “Budweiser Frogs” – Budweiser (1995)
- “Bud Ice Penguin” – Budweiser (1996)
- “Wasssup” – Budweiser (2000)
- “Cat Herding” – EDS (2000)
- “Terry Tate: Office Linebacker” – Reebok (2003)
- “Cast Away” – FedEx (2006)
- “Talking Babies” – E*Trade (2008)